Chapter 3-Video
case 2
The Tea Collection video is very inspiring to anyone wishing to start up
their own business. It all started with an idea or two and the chance meeting
of two women who were interested in the same end goal, a successful business.
The Tea Collection started with just the two women, Emily Meyer and Leigh
Rawdon in 2002. With a bit of innovation and use of inexpensive IT software
they took their business to the next level. They made use of design software
that made their clipped pieces of art come to life in their materials. They
also made ordering for suppliers easier by creating a website just for them to
order from. Although these back end tool are indispensable to them, they admit
that IT integration is one of the biggest challenges to them. Making sure their
programs are constantly sending information to other departments and programs
is essential for to keep up with orders and satisfying suppliers. They have an
IT manager that handles these technical matters as well as discovering new IT
that will help the business become more competitive and prosperous. One of the
IT program’s the company utilizes to make the company grow is Geo Maps. Geo
mapping technology Corp. specializes in Geographic Information systems. In the
video, The Tea Collection utilizes this software to pinpoint areas around the
world that are not so cluttered with children clothing stores already. This is
how they decide on potential new store sites.
Geo mapping technology is fantastic. The technology program can track
the migration of penguins to the best bike trails in Hong Kong. It can track
the countries with the lowest birth rates to the countries for best businesses.
The fact that The Tea Collection utilizes current technology and advances with
it makes me feel that they will be around for some time.
Photograph by National Geographic, Esri, DeLorme, HERE, UNEP-WCMC, USGS,
NASA, ESA, METI, NRCAN, GEBCO, NOAA,
increment P Corp. (2013) - See more at: http://mediamaps.esri.com/forbes-best-countries-for-business-2013/#sthash.ltOrMWb7.dpuf
References
Laudon, K.C., Laudon, J.P. (2014). Management
Information Systems, Managing the Digital
Firm
(13th ed.). Upper
Saddle River NJ: Pearson/Prentice Hall. IT and Geo mapping
Help a
Small Business Succeed [Video File]. Retrieved from
Esritv (2012, Jul 25). A map for
every story [Video File]. Retrieved from
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